Low Cost Flights Wont Bring Back BA Customers
British Airways is facing an uphill task. Recent strike action has made a lot of people think twice about flying with them, and tough competition from the UAE is not making life any easier.
Emirates and Etihad both have newer, lower cost airplanes, their cabin crews can't strike, plus they have on board amenities that far outclass thoat of their European competition. They also have the advantage of some state funding, meaning that fares can be as much as 25 - 50% lower.
BA remains optimistic however, Paolo De Ranzis, commercial manager for the Middle East said "the Middle East is a very good market [for a low cost long haul airline] so we might see in the future some developments on that front."
Business analysts are doubtful that it will BA that will benefit from a long haul, low cost airline flying to the UAE from the UK, especially as BA staff are once again considering strike action. Customers will probably head off to Emirates and Etihad Airways instead.
Cutting prices might increase sales slightly for BA, but the strike threats will probably put a lot more off and cost BA more than it stands to gain.
